The most authentic Latino recipes with corn meal use P.A.N., which is made of 100% natural corn. The brand’s premium quality comes with a premium price that needs support – particularly when penetrating new markets.
Our creative strategy was to raise the expectation of P.A.N. Corn Meal. We let consumers know that with P.A.N, you can get premium, quality results at home. With P.A.N, anything you cook can taste like it came from an experienced chef.
The campaign “Pure Corn, Pure Taste” ran in Free Standing Inserts and coupon marketing programs.
P.A.N Corn Meal,
Pure Corn Pure Taste
The most authentic Latino recipes with corn meal use P.A.N., which is made of 100% natural corn. The brand’s premium quality comes with a premium price that needs support – particularly when penetrating new markets.
Our creative strategy was to raise the expectation of P.A.N. Corn Meal. We let consumers know that with P.A.N, you can get premium, quality results at home. With P.A.N, anything you cook can taste like it came from an experienced chef.
The campaign “Pure Corn, Pure Taste” ran in Free Standing Inserts and coupon marketing programs.
